Marketing & Brand Advertising

Before life as a humorist & social media maniac, Tommy spent seventeen years as the managing partner of a boutique creative advertising & brand identity firm outside of Manhattan. Prominent clientele that Tommy spearheaded the creative for, includes: Hertz Car Rental, Hertz Equipment Rental, American Express, Good Year Tire, Sony, Kodak, Time Life, Wall Street Journal, Durkee French Foods, Castrol & Martindale Hubbell.

Zman’s most noted accomplishment was the re-branding of Stephenson’s Rental Corp of Toronto – a several year project where Tommy worked closely with management & their newly appointed CEO. A modernized, industrial image was created, including a new company logo, tag line & website that clearly defined their mission. In 5 years time, Stephenson’s dominated their southern Ontario market, while becoming one the biggest players in all of Canada.

Tommy worked with award winning Austin & Williams Advertising NY, to develop a series of humorous TV & radio spots for Provident Bank. Zman invented the recurring main character, created the plots for each spot, & wrote the scripts as well. Click to watch videos spots below…

1 minute spot: Mrs. P. Business Loan for son’s Veterinarian Practice

30 second spot: Mrs. P. Home Equity Loan for New Car

1 minute spot: Mrs. P. Check & Overdraft Protection